Marketing Questionnaire – the hard questions

Recently we came across a marketing questionnaire (on a marketing website) that asked their prospects to answer 20 questions that related to… you guessed it…  marketing – as in a fill in the form type of questionnaire. Sure, there were some...

What an intern needs to know about internships

If you’re considering a career in PR, marketing, marcoms, advertising or design and you’re at Uni, chances are you’ll need to complete some type of internship. And that’s a great thing. No, don’t roll your eyes. Really, it’s a great thing. A good internship will round...

Trusting the process and your marketing professional

The other day, one of my very favourite clients and I had a disagreement. It was over making necessary changes to her branding. Whenever we’d discussed it in the past, she’d – how do I put this politely – freak out. Now this woman is vibrant, level-headed and...
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