by kristin | Tuesday, December 11, 2012
I’m just reading through Hubspot’s 2013 marketing predictions. I got to number two – Inbound marketing to business grows enterprise wide and had to write this. This is NOT a prediction. It is something that smart business owners and good marketers have known for... by kristin | Tuesday, July 24, 2012
Now BNI* gets a bit of a tough wrap. Yes, it’s a bit old school – some might even say ‘blokey’. Yes, it’s pretty formal and you have to play by their rules. Yes, it requires a serious time commitment. Yes, it costs a bit of cash to join. BUT… Done... by kristin | Wednesday, May 2, 2012
We all know that a picture paints a thousand words, but few people really stop and think what those words are really saying when selecting an image for their marketing materials. Using unchanged stock photography is usually a no go. By all means use it to be inspired... by kristin | Wednesday, March 14, 2012
In a world of immediacy, there is nothing like social media. But let’s be clear here, as much as I might love using it as one of the tools to build my business and that of some of my clients, it is just a tool or a channel. And just one of many at that. Social... by kristin | Wednesday, February 22, 2012
Two nights ago I had the great priviledge of being invited to speak to a bunch of small business owners in Sydney about building a better social media presence for their businesses. Rather than being all theory, we dissected the better things each of them could do on...
