Bad marketing – calling it out

Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing examples I receive via email (very likely via marketing automation –...

Sales success – a lesson in the WIIFM principle

Recently I did a Google Hangout on Sales Success using the WIIFM principle with Sean over at Sydney Business Month. Research has shown that 80% of the time, it’s going to take somewhere between 5-13 contacts in order for your customer or client to buy from you....

Putting the WIIFM principle to work in your business

Last blog we talked about building your bottom-line by focusing on new business. Today I wanted to talk about the best, no, actually that should be the only, way to do that. Using the WIIFM principle. For those as yet uninitiated, the basis of the WIIFM principle...

New business secrets to increase revenue

So the carbon tax was in the news again yesterday – this time because it’s likely not to be the huge cost (revenue earner) business (government) thought it might be. But the sad truth is that businesses have incurred higher bills for all sorts of things...
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