2013 marketing predictions debunked

I’m just reading through Hubspot’s 2013 marketing predictions. I got to number two – Inbound marketing to business grows enterprise wide and had to write this. This is NOT a prediction. It is something that smart business owners and good marketers have known for...

Networking that builds new business

Now BNI* gets a bit of a tough wrap. Yes, it’s a bit old school – some might even say ‘blokey’. Yes, it’s pretty formal and you have to play by their rules. Yes, it requires a serious time commitment. Yes, it costs a bit of cash to join. BUT… Done...

Social media is NOT your marketing plan

In a world of immediacy, there is nothing like social media. But let’s be clear here, as much as I might love using it as one of the tools to build my business and that of some of my clients, it is just a tool or a channel. And just one of many at that. Social...

7 tips for winning pitches & presentations

Two nights ago I had the great priviledge of being invited to speak to a bunch of small business owners in Sydney about building a better social media presence for their businesses. Rather than being all theory, we dissected the better things each of them could do on...

Vitamin ME…an intriguing concept

Just came across a very intriguing marketing campaign – a blogging competition called Vitamin ME for Queensland Tourism – where they asked people to lazily dream about what they’d do with a prize of $5000 to spend on a Queensland holiday –...
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