by kristin | Tuesday, August 2, 2016
Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing examples I receive via email (very likely via marketing automation –... by kristin | Tuesday, September 16, 2014
Why marketing isn’t what you might think it is. So you’re an owner of a business and you want to know how to ‘do marketing’. You look at the other businesses in your industry and what they’re doing and you think, ‘I can do that too’. Unfortunately when you start... by kristin | Tuesday, September 10, 2013
Recently I did a Google Hangout on Sales Success using the WIIFM principle with Sean over at Sydney Business Month. Research has shown that 80% of the time, it’s going to take somewhere between 5-13 contacts in order for your customer or client to buy from you.... by kristin | Tuesday, August 20, 2013
Do you think you’re ‘active’ on social media? You’ve got a Facebook page and it’s got a generous amount of likes, you even had a comment or two a couple of months ago… …sorry friend, but that’s not quite right. Being considered ‘active’ on social media is... by kristin | Thursday, April 18, 2013
So the carbon tax was in the news again yesterday – this time because it’s likely not to be the huge cost (revenue earner) business (government) thought it might be. But the sad truth is that businesses have incurred higher bills for all sorts of things...
