Bad marketing – calling it out

Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing examples I receive via email (very likely via marketing automation –...

A business owners marketing guide

Why marketing isn’t what you might think it is. So you’re an owner of a business and you want to know how to ‘do marketing’. You look at the other businesses in your industry and what they’re doing and you think, ‘I can do that too’. Unfortunately when you start...

Sales success – a lesson in the WIIFM principle

Recently I did a Google Hangout on Sales Success using the WIIFM principle with Sean over at Sydney Business Month. Research has shown that 80% of the time, it’s going to take somewhere between 5-13 contacts in order for your customer or client to buy from you....

How to be ‘active’ on Facebook

Do you think you’re ‘active’ on social media? You’ve got a Facebook page and it’s got a generous amount of likes, you even had a comment or two a couple of months ago… …sorry friend, but that’s not quite right. Being considered ‘active’ on social media is...

New business secrets to increase revenue

So the carbon tax was in the news again yesterday – this time because it’s likely not to be the huge cost (revenue earner) business (government) thought it might be. But the sad truth is that businesses have incurred higher bills for all sorts of things...
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