10 tips for a great website

Websites are generally the first point of contact with your customers AND potential customers – so it’s important to get it right! It’ll improve your business’s customer service and hopefully, your bottom line. It can be a tough gig creating and developing a...

Putting the WIIFM principle to work in your business

Last blog we talked about building your bottom-line by focusing on new business. Today I wanted to talk about the best, no, actually that should be the only, way to do that. Using the WIIFM principle. For those as yet uninitiated, the basis of the WIIFM principle...
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