by kristin | Tuesday, April 8, 2014
Privacy is something every business now needs to take very seriously. Last newsletter we provided the vital information you needed to know about getting ready for the privacy change. Now that the law is in full force, you need to know what could happen if you don’t... by kristin | Tuesday, September 24, 2013
Seth Godin wrote a blog recently on building a ‘trust brand’ (you can read it here) In essence Dave Ramsey, a US financial author and speaker – who’s all about freedom from debt – sort of a bit like Sunrise’s David Koch, was telling a small... by kristin | Tuesday, May 29, 2012
The other day, one of my very favourite clients and I had a disagreement. It was over making necessary changes to her branding. Whenever we’d discussed it in the past, she’d – how do I put this politely – freak out. Now this woman is vibrant, level-headed and... by kristin | Friday, April 13, 2012
I’ve just finished reading a blog about PR measurement that whilst wonderfully interesting, kinda made me annoyed. In the blog post the writer – a very senior large agency person tells the story of a junior account executive whose client had threated to... by kristin | Monday, February 13, 2012
As today is Valentine’s Day, it seems appropriate to write something on love – customer love that is. We all know people only do business with people they know, like and trust. Which, when you really think about it, sounds kind of like dating. Except...
