Buyer personas: 4 examples for your business (part 2)

Do you think you know who your customers are? And what drives their behaviour? These are just a couple of the questions you can better understand the answers to by looking at your customer’s buyer personas. In a recent blog, “What are buyer personas? (And how you can...

The difference between marketing and PR

The first time I was ever asked “what’s the difference between marketing & PR?”, I didn’t quite know how to answer it. Certainly there were the definitions put forward at uni and from the various industry bodies – but then (and I’d...
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