by kristin | Tuesday, March 15, 2016
Do you think you know who your customers are? And what drives their behaviour? These are just a couple of the questions you can better understand the answers to by looking at your customer’s buyer personas. In a recent blog, “What are buyer personas? (And how you can... by kristin | Tuesday, March 1, 2016
Do you think you truly know who your customers are? Do you know what they are trying to accomplish when buying your product? What drives their behaviour? How they think? How they buy? Why they make buying decisions? And when? That’s a lot of questions, but that is... by kristin | Friday, August 19, 2011
The first time I was ever asked “what’s the difference between marketing & PR?”, I didn’t quite know how to answer it. Certainly there were the definitions put forward at uni and from the various industry bodies – but then (and I’d...
