Are you missing the ‘social’ in your social media strategy?

Social media – everyone’s on it, but are you really using it to its full potential? An active, engaging social media presence can do wonders for your business. So you think you’ve got it covered with Facebook or Twitter and the platforms you find yourself...

How to maximise your SEO and Google search

Why good content matters more than ever For many small business owners, getting your head around SEO can be pretty confusing. The hardest part is staying up-to-date with all of Google’s changes to their algorithms. In the last 36 months alone, the entire SEO...

Creating an effective website

Ensuring that your existing clients stick with you over the longer term is important. That’s how marketers came up with the term lifetime value. However, finding new ones is even more important to ensure your business keeps on growing! So put yourself in a potential...

Five business benefits of social media

According to the 2013 Social Media Marketing Report, it’s time for businesses to fully embrace their social media skills. Social media sites have never been as big as they are now and their growth is still on an upward curve (except for maybe Facebook, but it’s...

Have you bought into the myth of SEO and online marketing?

A little while ago, I had a discussion with a business owner about the fact that his website wasn’t living up to his expectation – he was looking for a new web agency – one that could live up to what he demanded of SEO and online marketing folks...
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