by kristin | Tuesday, September 6, 2016
Over the course of the past few years, we’ve seen a lot of companies change their logo and/or websites numerous times – some as many as three-four times in as many years. And perhaps you’re thinking of doing the same? Or maybe you’re simply asking if you should or if... by kristin | Tuesday, January 19, 2016
Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their sales numbers over time will tell you, it’s about playing the revenue building... by kristin | Tuesday, September 10, 2013
Recently I did a Google Hangout on Sales Success using the WIIFM principle with Sean over at Sydney Business Month. Research has shown that 80% of the time, it’s going to take somewhere between 5-13 contacts in order for your customer or client to buy from you.... by kristin | Friday, April 13, 2012
I’ve just finished reading a blog about PR measurement that whilst wonderfully interesting, kinda made me annoyed. In the blog post the writer – a very senior large agency person tells the story of a junior account executive whose client had threated to... by kristin | Thursday, February 16, 2012
Time to hire a marketing or PR consultant? Here’s some questions you might like to consider before you do! 7 questions to ask before hiring a PR or marketing consultant 1. What do you know about my company, market, industry? This tells you if they’ve done their...
