Logo, corporate identity, brand – aren’t they all the same?

Over the course of the past few years, we’ve seen a lot of companies change their logo and/or websites numerous times – some as many as three-four times in as many years. And perhaps you’re thinking of doing the same? Or maybe you’re simply asking if you should or if...

How to make the revenue building numbers game work for you

Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their sales numbers over time will tell you, it’s about playing the revenue building...

Sales success – a lesson in the WIIFM principle

Recently I did a Google Hangout on Sales Success using the WIIFM principle with Sean over at Sydney Business Month. Research has shown that 80% of the time, it’s going to take somewhere between 5-13 contacts in order for your customer or client to buy from you....

Nothing beats time in the chair

I’ve just finished reading a blog about PR measurement that whilst wonderfully interesting, kinda made me annoyed. In the blog post the writer – a very senior large agency person tells the story of a junior account executive whose client had threated to...

7 questions to ask before hiring a PR or marketing consultant

Time to hire a marketing or PR consultant? Here’s some questions you might like to consider before you do! 7 questions to ask before hiring a PR or marketing consultant 1. What do you know about my company, market, industry? This tells you if they’ve done their...
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