Nothing beats time in the chair

I’ve just finished reading a blog about PR measurement that whilst wonderfully interesting, kinda made me annoyed. In the blog post the writer – a very senior large agency person tells the story of a junior account executive whose client had threated to...

7 questions to ask before hiring a PR or marketing consultant

Time to hire a marketing or PR consultant? Here’s some questions you might like to consider before you do! 7 questions to ask before hiring a PR or marketing consultant 1. What do you know about my company, market, industry? This tells you if they’ve done their...

7 ways to tell if your marketing guru knows their stuff

There are a myriad of people out there offering their services as marketers, content writers, web designers, social media gurus, etc. How do you know who’s the real deal marketing guru and who’s not? Here are 7 ways to tell. The first giveaway is they call...

The difference between marketing and PR

The first time I was ever asked “what’s the difference between marketing & PR?”, I didn’t quite know how to answer it. Certainly there were the definitions put forward at uni and from the various industry bodies – but then (and I’d...
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