Trust – brand building is all about trust

  Seth Godin wrote a blog recently on building a ‘trust brand’ (you can read it here) In essence Dave Ramsey, a US financial author and speaker  – who’s all about freedom from debt – sort of a bit like Sunrise’s David Koch, was telling a small...

Vitamin ME…an intriguing concept

Just came across a very intriguing marketing campaign – a blogging competition called Vitamin ME for Queensland Tourism – where they asked people to lazily dream about what they’d do with a prize of $5000 to spend on a Queensland holiday –...
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