by kristin | Tuesday, September 20, 2016
Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you change business name? In short, no! Not if you don’t have to. But sometimes there are... by kristin | Tuesday, September 16, 2014
Why marketing isn’t what you might think it is. So you’re an owner of a business and you want to know how to ‘do marketing’. You look at the other businesses in your industry and what they’re doing and you think, ‘I can do that too’. Unfortunately when you start... by kristin | Tuesday, March 11, 2014
On March 12, the Government are changing the Privacy Act policies that affect your business – I can say that with some certainty as they’ll pretty much affect every business – particularly the way your business deals with your customers’... by kristin | Tuesday, December 3, 2013
Remember how excited you were when you first ‘got mail’? And then came a new way for growing your business – email marketing and that was really exciting. You could send to hundreds, maybe even thousands of people, all day, every day, whenever you wanted to... by kristin | Thursday, October 3, 2013
Recently we came across a marketing questionnaire (on a marketing website) that asked their prospects to answer 20 questions that related to… you guessed it… marketing – as in a fill in the form type of questionnaire. Sure, there were some...
