A business owners marketing guide

Why marketing isn’t what you might think it is. So you’re an owner of a business and you want to know how to ‘do marketing’. You look at the other businesses in your industry and what they’re doing and you think, ‘I can do that too’. Unfortunately when you start...

It’s all about word of mouth – but then it always has been.

There use to be an old adage that if people loved your business/product, they’d tell you and maybe another person. But if they hated you (or felt like you didn’t love them) they’d tell 10 others. Well, welcome to the age of the internet – where you can...

What Australia’s new privacy laws mean for you

On March 12, the Government are changing the Privacy Act policies that affect your business – I can say that with some certainty as they’ll pretty much affect every business – particularly the way your business deals with your customers’...

How to maximise your SEO and Google search

Why good content matters more than ever For many small business owners, getting your head around SEO can be pretty confusing. The hardest part is staying up-to-date with all of Google’s changes to their algorithms. In the last 36 months alone, the entire SEO...

Are you forgetting to be active on social media?

Following our blog on being active on social media we decided to look at why some businesses are forgetting to be social when using social media. When you develop direct relationships with customers on social media, you need to maximise your success by being active on...
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