by kristin | Tuesday, October 22, 2013
Whether you’re starting up your own business or in the throes of running an established one, chances are that you haven’t really thought about doing market research simply because there aren’t enough hours in the day. But market research can give your business a very... by kristin | Wednesday, May 2, 2012
We all know that a picture paints a thousand words, but few people really stop and think what those words are really saying when selecting an image for their marketing materials. Using unchanged stock photography is usually a no go. By all means use it to be inspired... by kristin | Tuesday, September 20, 2011
Have you got a media interview coming up? Top 10 tips to ace your media interview Always, always, always prepare your key messages. Typed, handwritten, points on post-its – whatever. Put down the three most important points you want to get across about your... by kristin | Thursday, April 14, 2011
The other day, a client sent me the following link to have a look at. It’s a perfect illustration of the power of communication, using the right words and how changing our words to speak to the imaginations and emotions of others makes all the difference in the world....
