by kristin | Tuesday, October 18, 2016
Earlier today, I was counselling a client who was losing valuable business. His website traffic had dropped markedly – so said his google analytics. It had been a while – read: a year – since he’d looked at his analytics, but recently the phone... by kristin | Tuesday, September 20, 2016
Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you change business name? In short, no! Not if you don’t have to. But sometimes there are... by kristin | Tuesday, September 6, 2016
Over the course of the past few years, we’ve seen a lot of companies change their logo and/or websites numerous times – some as many as three-four times in as many years. And perhaps you’re thinking of doing the same? Or maybe you’re simply asking if you should or if... by kristin | Tuesday, August 2, 2016
Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing examples I receive via email (very likely via marketing automation –... by kristin | Tuesday, January 19, 2016
Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their sales numbers over time will tell you, it’s about playing the revenue building...
