17 questions to ask when using images

We all know that a picture paints a thousand words, but few people really stop and think what those words are really saying when selecting an image for their marketing materials. Using unchanged stock photography is usually a no go. By all means use it to be inspired...

Are you wasting your sales and marketing efforts?

“Hands up if you’re serious about your business? Who likes getting more sales ? Who likes referrals?” I asked these questions last week in a room full of business owners. Needless to say all the hands went up. “So, who’s done a mystery shop of their own business?” All...

The secret of new business success

New business success – AKA How many touchpoints does your prospect need to become a client? Have you ever felt frustrated by how long it takes to ‘convert’ a prospect to being your client? Or wondered what you’re doing wrong? Before you think...

Small gestures can build lasting relationships.

A little while ago, our family dog passed away (she was old, but it was still rather unexpected). We’d taken her to see a new vet the day she died, albeit too late for him to be able to do much. We paid his bill, said our goodbyes to our beloved pet and that was that....
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