by kristin | Thursday, July 18, 2013
According to the 2013 Social Media Marketing Report, it’s time for businesses to fully embrace their social media skills. Social media sites have never been as big as they are now and their growth is still on an upward curve (except for maybe Facebook, but it’s... by kristin | Thursday, May 2, 2013
Last blog we talked about building your bottom-line by focusing on new business. Today I wanted to talk about the best, no, actually that should be the only, way to do that. Using the WIIFM principle. For those as yet uninitiated, the basis of the WIIFM principle... by kristin | Tuesday, February 12, 2013
So many people think that their brand is their logo and hence their brand reputation relies on it. And yes, they’re right – that’s part of it – but it’s just a part and a very small part at that. Your brand reputation is also made up of; your products and... by kristin | Tuesday, December 11, 2012
I’m just reading through Hubspot’s 2013 marketing predictions. I got to number two – Inbound marketing to business grows enterprise wide and had to write this. This is NOT a prediction. It is something that smart business owners and good marketers have known for... by kristin | Wednesday, September 19, 2012
Today I’m speaking at Sydney Business Month on blogging and d’oh – I realised I hadn’t blogged in while. Or rather let me clarify – I haven’t written my own blog for a while. I’ve written blogs on GST, the cloud, accounting,...
