by kristin | Tuesday, March 1, 2016
Do you think you truly know who your customers are? Do you know what they are trying to accomplish when buying your product? What drives their behaviour? How they think? How they buy? Why they make buying decisions? And when? That’s a lot of questions, but that is... by kristin | Tuesday, July 21, 2015
Long gone are the days when marketing execs had to convince CEO’s to take their brands to social. It doesn’t matter if your business is in the B2B or B2C space, your customers are on social because everyone else is on social – now it’s just part of the business... by kristin | Thursday, June 25, 2015
One of the most interesting things I’m starting to see happen in business is the move away from thinking of markets (and the resulting marketing) as being either B2B or B2C. Instead we’re now starting to see people talking about thinking of business transactions...
