Nothing beats time in the chair

I’ve just finished reading a blog about PR measurement that whilst wonderfully interesting, kinda made me annoyed. In the blog post the writer – a very senior large agency person tells the story of a junior account executive whose client had threated to...

Show me the customer love

As today is Valentine’s Day, it seems appropriate to write something on love – customer love that is. We all know people only do business with people they know, like and trust. Which, when you really think about it, sounds kind of like dating. Except...

Customer service? A case study in how not to do it

We spend so much time talking about how to get new business, that often it seems that businesses and business owners forget that existing customers are so much easier (and cheaper) to keep. Here’s how not to do it. Santa gave one of my children croc-esque clogs...

Five tips for standing out in a cluttered marketplace

These days with so much clutter in the marketplace, how do you possibly go about getting you and your business front and centre? 5 tips for standing out in a cluttered marketplace 1. Be different – but in a good way. You may have heard the saying that...
Malcare WordPress Security