How to make the revenue building numbers game work for you

Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their sales numbers over time will tell you, it’s about playing the revenue building...

Who’s the face of your brand?

If we all owned billion dollar companies we could probably get Brad Pitt to become the face of our brand. Have him tweet about our brand. Have him talk to people on Facebook about our brand. Maybe just stick his face on our brand logo. Unfortunately the reality is...

A business owners marketing guide

Why marketing isn’t what you might think it is. So you’re an owner of a business and you want to know how to ‘do marketing’. You look at the other businesses in your industry and what they’re doing and you think, ‘I can do that too’. Unfortunately when you start...

The key to business success – staying the course

Many years ago when I worked in the brand new Australian office of a global PR/marcoms firm, I learned one of my greatest lessons in how to succeed in business. The then managing director, a friend, had brought me on board as a freelancer to help her through a rough...

5 steps to get clients

If you run a business, you know that in addition to being great at what you actually do (ie: creating your products or services), you also need to know how to get clients and maximise client engagement. But, if you’re anything like most business owners, you’re not a...
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