Hostage negotiation 101

Translating those tips for better business  Just to be clear, I’m not suggesting that your average client is anything like a terrorist. Having said that maybe that’s what it felt like the last time you were trying to do a deal. I remember one of my first really hard...

17 questions to ask when using images

We all know that a picture paints a thousand words, but few people really stop and think what those words are really saying when selecting an image for their marketing materials. Using unchanged stock photography is usually a no go. By all means use it to be inspired...

Show me the customer love

As today is Valentine’s Day, it seems appropriate to write something on love – customer love that is. We all know people only do business with people they know, like and trust. Which, when you really think about it, sounds kind of like dating. Except...

Five tips for standing out in a cluttered marketplace

These days with so much clutter in the marketplace, how do you possibly go about getting you and your business front and centre? 5 tips for standing out in a cluttered marketplace 1. Be different – but in a good way. You may have heard the saying that...
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