Change business name – should I do it?

Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you change business name? In short, no! Not if you don’t have to. But sometimes there are...

10 marketing commandments for small business part 2

As a business owner, marketing is vital! If you don’t do it, how are your customers going to find you? In the last blog “10 marketing commandments for small business part 1” we looked at the first 5 must-do marketing commandments for small business success. You’ve no...

10 commandments for small business marketing part 1

Even if you’re just starting your business, chances are you’ll be familiar with the importance of small business marketing – if not as a business owner, then as a consumer. After all, you’ve probably seen statistics about how much money big companies pour into sales...

Proof that Social Media works for business to business

The immediate visibility of a brand on social media has convinced that social media works. YET, there are still many business owners asking if their social media drives any return on investment (ROI) because it’s effects are, like so many other facets of marketing,...
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