by kristin | Tuesday, September 29, 2015
When you hear the names Nike or McDonalds, it’s very likely that the famous black ‘swoosh’ or the golden arches will pop into your head, evoking an emotional response. Or perhaps hearing the name Coca Cola ignites visions of red cursive writing or their dynamic ribbon... by kristin | Tuesday, September 15, 2015
Social media analytics insight: part 2 In a previous blog post you might recall we discussed how to use social media analytics tools to assess and measure engagement. In part two find out how to use tools to monitor progress, analyse competitors and evaluate hashtag... by kristin | Tuesday, September 8, 2015
Social media analytics insight: part 1 In a previous social media analytics blog, we provided you with the top reasons as to why you should love analytics. If you haven’t read it yet, analytics allows you to maintain optimum social media productivity by... by kristin | Tuesday, August 18, 2015
In this day and age, you’re probably well aware of the importance of having a strong and productive social media presence. Social media has increasingly grown from a sideline activity to become an integral component of business success. But, as with all good marketing... by kristin | Thursday, August 6, 2015
Sarah Palin, Tom Cruise, Kevin Rudd and George Bush. What do all of these prominent figures have in common? Disastrous media interviews. From losing tempers to talking total gibberish, this is a cohort you don’t want to be part of! So how do you avoid this list?... by kristin | Tuesday, July 21, 2015
Long gone are the days when marketing execs had to convince CEO’s to take their brands to social. It doesn’t matter if your business is in the B2B or B2C space, your customers are on social because everyone else is on social – now it’s just part of the business... by kristin | Tuesday, July 7, 2015
If the Internet has taught us anything, it’s that you can’t believe everything you read (and no, you ‘probably’ don’t have a long-lost relative of Royal African descent who’s just named you the sole heir to his fortune). If you believe every bit of information you... by kristin | Thursday, June 25, 2015
One of the most interesting things I’m starting to see happen in business is the move away from thinking of markets (and the resulting marketing) as being either B2B or B2C. Instead we’re now starting to see people talking about thinking of business transactions... by kristin | Tuesday, June 9, 2015
In a recent blog about the psychology of colour in branding, we looked at the role colour plays in online and written branding communication, but what about the role of music in marketing and advertising? Have you ever noticed that sometimes when you hear a song you... by kristin | Tuesday, May 26, 2015
Is your marketing agency or in house team forever promising increased likes, new followers, clicks, comments, better content and SEO? Are these your real goals as a B2B company? Sure, these micro goals are great, but they are really only helpful if they work towards...
