Social media analytics: monitoring progress, competitors & hashtags

Social media analytics insight: part 2 In a previous blog post you might recall we discussed how to use social media analytics tools to assess and measure engagement. In part two find out how to use tools to monitor progress, analyse competitors and evaluate hashtag...

Social media success – 6 reasons why you should love analytics

In this day and age, you’re probably well aware of the importance of having a strong and productive social media presence. Social media has increasingly grown from a sideline activity to become an integral component of business success. But, as with all good marketing...

Think before you speak: The importance of media training

Sarah Palin, Tom Cruise, Kevin Rudd and George Bush. What do all of these prominent figures have in common? Disastrous media interviews. From losing tempers to talking total gibberish, this is a cohort you don’t want to be part of! So how do you avoid this list?...

5 tips to maximise your social media strategy

Long gone are the days when marketing execs had to convince CEO’s to take their brands to social. It doesn’t matter if your business is in the B2B or B2C space, your customers are on social because everyone else is on social – now it’s just part of the business...

5 content marketing myths, busted!

If the Internet has taught us anything, it’s that you can’t believe everything you read (and no, you ‘probably’ don’t have a long-lost relative of Royal African descent who’s just named you the sole heir to his fortune). If you believe every bit of information you...

B2B Marketing: Transitioning more likes into more customers

Is your marketing agency or in house team forever promising increased likes, new followers, clicks, comments, better content and SEO? Are these your real goals as a B2B company? Sure, these micro goals are great, but they are really only helpful if they work towards...
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