by kristin | Tuesday, March 15, 2016
Do you think you know who your customers are? And what drives their behaviour? These are just a couple of the questions you can better understand the answers to by looking at your customer’s buyer personas. In a recent blog, “What are buyer personas? (And how you can... by kristin | Tuesday, March 1, 2016
Do you think you truly know who your customers are? Do you know what they are trying to accomplish when buying your product? What drives their behaviour? How they think? How they buy? Why they make buying decisions? And when? That’s a lot of questions, but that is... by kristin | Tuesday, February 16, 2016
So you’ve read the agency vs. in-house internships blog and now you’d like to know how you could ace your own internship? Well, as an intern myself who has experienced both sides of the fence, these are my top three interning tips on how you can be the best in-house... by kristin | Tuesday, February 2, 2016
(By Lauren Westlake – current intern) Pepsi vs. Coca Cola, red wine vs. white wine, Sydney vs. Melbourne – these are the debates that have torn Australians apart for decades. They may be superficial and tired – yet why are these simple arguments so hard to settle? It... by kristin | Tuesday, January 19, 2016
Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their sales numbers over time will tell you, it’s about playing the revenue building... by kristin | Tuesday, January 5, 2016
With the dawn of each new year, comes the interest and speculation surrounding the preceding year’s trends, and subsequently, what we can expect for the year to come. From the most liked photo on Instagram (congrats Kendall Jenner) to Triple J’s hottest 100 countdown... by kristin | Friday, December 18, 2015
As 2015 draws to a close, we thought now would be the perfect time to sit down and reflect on all the fun we’ve had here at KAMCT. This year has been filled with celebration, exciting challenges and great milestones. As a team we’ve been really busy, but in comparison... by kristin | Thursday, November 19, 2015
So rather than blathering on about PR, marketing, etc on my blog today (which, yes are all very interesting), I thought I’d do something rather risqué and write something real. The internet is full of people proclaiming how fabbo their lives are (especially the... by kristin | Thursday, November 5, 2015
For decades the statement “there’s no such thing as bad publicity” has circulated amongst business owners. Those who recite this mantra often believe that even when people are saying horrible things about your company, it’s okay, because at least you’re getting some... by kristin | Tuesday, October 13, 2015
You’ve probably heard the saying “eyes are the window to the soul” right? Well, have you ever wondered what the window to your business is? How does a potential client get to the soul of your business if they haven’t actually met you or your employees yet? This is...
