10 marketing commandments for small business part 2

As a business owner, marketing is vital! If you don’t do it, how are your customers going to find you? In the last blog “10 marketing commandments for small business part 1” we looked at the first 5 must-do marketing commandments for small business success. You’ve no...

10 commandments for small business marketing part 1

Even if you’re just starting your business, chances are you’ll be familiar with the importance of small business marketing – if not as a business owner, then as a consumer. After all, you’ve probably seen statistics about how much money big companies pour into sales...

Buyer personas: 4 examples for your business (part 2)

Do you think you know who your customers are? And what drives their behaviour? These are just a couple of the questions you can better understand the answers to by looking at your customer’s buyer personas. In a recent blog, “What are buyer personas? (And how you can...

In-house and agency interning tips

So you’ve read the agency vs. in-house internships blog and now you’d like to know how you could ace your own internship? Well, as an intern myself who has experienced both sides of the fence, these are my top three interning tips on how you can be the best in-house...

In-house vs. agency internships

(By Lauren Westlake – current intern) Pepsi vs. Coca Cola, red wine vs. white wine, Sydney vs. Melbourne – these are the debates that have torn Australians apart for decades. They may be superficial and tired – yet why are these simple arguments so hard to settle? It...

How to make the revenue building numbers game work for you

Success in business is all about revenue building. And revenue building, also known as new business development, it’s often said, is a numbers game. And as anyone who has built their sales numbers over time will tell you, it’s about playing the revenue building...

Top marketing and digital media trends for 2016

With the dawn of each new year, comes the interest and speculation surrounding the preceding year’s trends, and subsequently, what we can expect for the year to come. From the most liked photo on Instagram (congrats Kendall Jenner) to Triple J’s hottest 100 countdown...

A year in review – 2015

As 2015 draws to a close, we thought now would be the perfect time to sit down and reflect on all the fun we’ve had here at KAMCT. This year has been filled with celebration, exciting challenges and great milestones. As a team we’ve been really busy, but in comparison...

Business owners moments of doubt, lost mojos & silver linings

So rather than blathering on about PR, marketing, etc on my blog today (which, yes are all very interesting), I thought I’d do something rather risqué and write something real. The internet is full of people proclaiming how fabbo their lives are (especially the...
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