According to Eric Qualman of Socialnomics a well-known expert in social engagement, the question for businesses is not if you do social media, but rather, how well you do it.

One of the rather surprising and scary figures he came up with is that if your business isn’t engaging on social media that your business is likely not to exist in 5 years’ time. Now that is a sobering thought! Why?

Social media is the ultimate marketing tool.

And that’s for all businesses not just consumer brands. You also might want to consider its importance for your personal brand too – because now more than ever, you are your own business – even if you work for someone else.

So if you’ve not yet dipped your toe in the waters of social media properly (or any other marketing tool for that matter), maybe 2012 is the time to start – and if you need help getting your business’s social media set up, call us. If you’ve not seen Qualman’s video – the statistics are astonishing and well worth a look.

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