Do you think you know who your customers are? And what drives their behaviour? These are just a couple of the questions you can better understand the answers to by looking at your customer’s buyer personas.
In a recent blog, “What are buyer personas? (And how you can target them) part 1” we took you through the steps involved in creating a buyer persona. Following that, we thought you might appreciate 4 examples of buyer personas up close and personal. And who knows, you might even find that they fit your business with a few tweaks.
4 example buyer personas
- The price-conscious consumer – Sounds simple enough right? These price conscious consumers are looking for products that won’t burn a hole in their wallets. The brand is not as important to them.
Affordability? Now that IS important to them. To reach this type of consumer consider short term promotional offers on your goods and services. If you have an online store, think about offering free shipping if they spend over $X. There are many pathways to reaching a price conscious consumer, and if your products offer good value, there’s a good chance they will want to keep coming back.
- The brand loyal consumer – So remember how I said brand isn’t important to price-conscious consumers? Yeah well the same can’t be said about these consumers. These consumers are looking for long-term relationships with their sellers. To reach this type of consumer, it’s best to create an environment of belonging to the consumer. This can be done through membership programs, special promotional offers like 10% off on their birthday, just something that seems personalised and makes a consumer feel a deeper bond with your business.
- The convenience consumer – These customers like the easy route when it comes to their products. They want to be able to look quickly and easily, they aren’t after a complicated sales process. If you have a website, keep it clean and easy to navigate. If you sell physical goods consider an online store. At the end of the day these consumers just want you to make it easy for them to buy your products.
- The research consumer – Spontaneous purchases are not in these consumers’ nature. They like to make their purchasing decision after reviewing other people’s past experiences, whether from a professional reviewer or from another customer.
Facebook pages are a great way for past customers to write a review about your product, and for future customers to read about other people’s experiences with you. Consider offering a rating system on your website, where people can quickly give you a rating out of 5 so that other potential customers can quickly (and conveniently) see how others rate you. And if you’re offering an already great product with great customer service then you can watch as your ratings increase. If you’re not, then it will hopefully give you the motivation to improve your business to increase your customer rating.
If we can help you create your own buyer personas or help you get to grips with why your customers really buy from you and what makes them come back to buy from you again and again, we have a process for that and we’d love to talk you though it. You can always give us a call on (02) 9994 8005 or drop us a note.
