Kristin Austin Marketing

Anyone for DIY brain surgery?

Okay so this post isn’t really about brain surgery or rocket science – would you really want to be your own brain surgeon? Or accidently propel yourself into space never to return (with only so much oxygen at your disposal). Nope didn’t think so.

So now that we’ve established that’s not for you – what about DIY accounting and tax returns? Yes, there will be some of you out there. But did you know that you’re statistically more likely to get less in your return if you DIY (that and probably want to stick pins in your eyes long before you finish).

Heck, I wouldn’t even cut my own hair. Ok, well maybe just the fringe bit (but it’s never as good as when a great hairdresser has a go).

And it’s the exactly the same with creating your own website, doing your own marketing or creating your own materials or designs. Why – you ask? When you have a pen, a computer and a host of other technology you’re itching to use? Why shouldn’t you do your own thing?

Well in essence unless you’ve been a marketer for a while, you’re likely to spend (possibly even waste) a great deal of time pfaffing, yes pfaffing about getting frustrated that what you’re doing is not going according to plan. Even if it does go according to plan, maybe and I hate to be the one that says this, but maybe the plan is headed in the wrong direction or missing a couple of vital ingredients – one in particular.

So what might this vital ingredient be?

It’s experience. I did say this wasn’t rocket science.

Experience makes a massive difference to your marketing projects. People who’ve eaten, slept and breathed marketing for a decade or more can offer you so much more than just technology or passing you onto to someone who claims to be able to use the technology. They’ll guide the process, create stuff of value and find that great space between what you want to achieve and what your clients want you to give them.

So, sure technology is sexy, but it doesn’t (and shouldn’t) claim to understand what people (your customers) want, nor how best to give it to them.

You wouldn’t trust your brain to your next door neighbour (unless they’re a qualified neurology surgeon), so why would you risk your business – possibly the lifeblood of your family to have a go yourself.

If you’re now thinking about outsourcing, you might also want to read 7 ways to tell if your marketer is any good (or not).

As always would love to chat further – either in comments below or in person. The number’s at the top of the screen.


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