kristin austin marketing

Do you really want a rock star?

There are a myriad of people out there offering their services as marketers, content writers, web designers, social media gurus, etc. How do you know who’s the real deal marketing guru and who’s not? Here are 7 ways to tell.

  1. The first giveaway is they call themselves a marketing guru – or it might be an expert or a rockstar, superstar or something similar that shows you they have no idea. Because if they did, they’d know their business isn’t all about them, it’s all about you (their customer). Real marketers know the value of WIIFM or ‘what’s in it for me?’ from their customers’ perspective.
  2. You can check them out on linked in. If they don’t have 10 years of experience doing what it is that you’re hiring them for – be alert, not alarmed and find someone else.
  3. If you’re hiring someone to do your marketing or PR or content or social media – they must have a website and a blog and some serious social media stuff going on, preferably with some good testimonials to go with. They can still be bad and have some of this stuff, but they’re not going to be great without it. You might also want to check how they treat their staffers. Happy staffers are productive staffers. And really, you don’t want some poor intern’s blood on your hands, um I mean, project.
  4. Check their level of real expertise – real expertise is rounded. People with solid experience haven’t only ever worked in the social media arena. Or video (unless they’re film-maker) or websites (unless they’re a developer – in which case good luck because true web developers are creatures unto themselves and aren’t very people friendly – big kisses to all webdevs). Good marketers have created integrated campaigns using all the tools available to them. Not just one or two. They understand the core concepts of marketing, not just the tools.
  5. You’re told social media (or insert whatever technology is currently sexy) is all you need. Nope – that’s rather like one of those diets where they only let you eat meat or one type of fruit for weeks on end. Marketing, just like bodies, functions a whole lot better when there’s a variety of opportunities to get what you need. If someone spins this to you, run – in the other direction.
  6. If the term strategy means ‘doing stuff’ and they reel off a long list of actions they’re going to take – it shows a serious lack of understanding around strategic thinking. A good marketer seeks first to understand and goes from there – not seeks to figure it out as they go along. A good marketer has a tried and trusted process they’ll lead you through.
  7. They fling designs and colours at you without explaining why they’ve chosen that colour or picture – as it relates to your business’ brand essence (sounds wanky, but there’s method in the madness).

I’m sure there are lots of other ways you can tell – feel free to share below. And if we can help with your marketing efforts, call us (after checking linkedin of course) 🙂


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