Non mobile responsive website? Is yours losing you business?

Earlier today, I was counselling a client who was losing valuable business. His website traffic had dropped markedly – so said his google analytics. It had been a while – read: a year – since he’d looked at his analytics, but recently the phone...

Instagram – 7 tips to build your presence

Did you know? If Instagram were a country, it’d be the third largest country by population. With more than 500 million users, the population of “Instagrammers” is more than 21 times greater than the population of Australia alone. That’s a lot of people, huh! Perhaps...

Change business name – should I do it?

Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you change business name? In short, no! Not if you don’t have to. But sometimes there are...

Logo, corporate identity, brand – aren’t they all the same?

Over the course of the past few years, we’ve seen a lot of companies change their logo and/or websites numerous times – some as many as three-four times in as many years. And perhaps you’re thinking of doing the same? Or maybe you’re simply asking if you should or if...

Bad marketing – calling it out

Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing examples I receive via email (very likely via marketing automation –...

Why is social media changing so quickly?

Social media has experienced several changes in quick succession. Three of the main players – Facebook, Instagram and Youtube – have made, or are making, significant changes to their operations and user experience. There are new features, redesigns, changes to the...

Is email marketing dead?

You’ve probably heard it a million times already – email is apparently dead as a means of communication and marketing strategy. But is it? Or is it just changing to accommodate how the world itself is changing? Just because a new technology is emerging, doesn’t...

10 steps to get your small business ahead

Very few things can compare to owning a successful small business, and very few things are as difficult as the journey that gets you there. In a competitive global workforce, it’s becoming increasingly more complicated for businesses to hold onto customer interest....

10 marketing commandments for small business part 2

As a business owner, marketing is vital! If you don’t do it, how are your customers going to find you? In the last blog “10 marketing commandments for small business part 1” we looked at the first 5 must-do marketing commandments for small business success. You’ve no...

10 commandments for small business marketing part 1

Even if you’re just starting your business, chances are you’ll be familiar with the importance of small business marketing – if not as a business owner, then as a consumer. After all, you’ve probably seen statistics about how much money big companies pour into sales...