Non mobile responsive website? Is yours losing you business?

Earlier today, I was counselling a client who was losing valuable business. His website traffic had dropped markedly – so said his google analytics. It had been a while – read: a year – since he’d looked at his analytics, but recently the phone...

Instagram – 7 tips to build your presence

Did you know? If Instagram were a country, it’d be the third largest country by population. With more than 500 million users, the population of “Instagrammers” is more than 21 times greater than the population of Australia alone. That’s a lot of people, huh! Perhaps...

Change business name – should I do it?

Clients ask me often, should they change business name. In fact, I’ve had it twice from clients, just this week. What’s in a business name? Turns out quite a lot! So, should you change business name? In short, no! Not if you don’t have to. But sometimes there are...

Logo, corporate identity, brand – aren’t they all the same?

Over the course of the past few years, we’ve seen a lot of companies change their logo and/or websites numerous times – some as many as three-four times in as many years. And perhaps you’re thinking of doing the same? Or maybe you’re simply asking if you should or if...

Bad marketing – calling it out

Maybe he caught me on a bad day. It’s been a tough (and cold) week. Today I finally decided enough was enough. Finally, I would hit back at some of the truly awful bad marketing examples I receive via email (very likely via marketing automation –...